Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

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Revised and updated for the first time since original publication!

Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world."

If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business bestseller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores

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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

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FACT: Your brain is being controlled-and you don't even know it.

Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.

But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-

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Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential

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Simple Numbers can guide you to increased business profitability! Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to million (and, more!) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'l

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Advanced Accounting, 12E, With Access Code For Connect Plus

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After purchasing this product, Amazon will e-mail you an Access Code and redemption instructions for this online content. In some cases, you may also require a course code from your Instructor. Please consult the e-mail for additional details on redeeming your code and accessing the online content

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Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers

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Using the groundbreaking formula they introduced in their book Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean, Karen Berman and Joe Knight present the essentials of finance specifically for entrepreneurial managers.

Drawing on their work training tens of thousands of people at leading organizations worldwide, the authors provide a deep understanding of the basics of financial management and measurement, along with hands-on activities to practice what you are reading. You'll discover:

Why the assumptions behind financial data matter
- What income statements, balance sheets, and cash flow statements really reveal
- How to use ratios to assess your venture's financial health
- How to ca

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GAAP Guidebook: 2016 Edition

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Synopsis Book GAAP Guidebook: 2016 Edition

Generally Accepted Accounting Principles (GAAP) are used as the basis for financial reporting. The original GAAP documents span thousands of pages, and so are difficult to research. The GAAP Guidebook solves this problem by condensing the key elements of GAAP into a single volume. This book describes each accounting topic, how accounting information is to be disclosed, and where to look in the GAAP source documents for additional information. The text contains hundreds of practical examples that show how to apply GAAP to real-world situations, as well as sample journal entries and usage tips.

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Crystallizing Public Opinion

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Description Book Crystallizing Public Opinion

A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opin

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Ogilvy on Advertising

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

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The Great Deformation: The Corruption of Capitalism in America

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[Read by William Hughes]

A coruscating, brilliantly insightful exegesis of where capitalism went wrong, how it was corrupted, and how it might be restored, by outspoken former Reagan budget director and bestselling author David Stockman

David Stockman was the architect of the Reagan Revolution meant to restore sound money principles to the United States government. It failed, derailed by politics, special interests, welfare, and warfare. In The Great Deformation, Stockman describes how the working of free markets and democracy has long been under threat in America and provides a surprising nonpartisan catalog of the corrupters and defenders. His analysis overturns the assumptions of Keynesians and monetarists alike, showing

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Financial & Managerial Accounting

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Close the gap between homework and exam performance with Warren/Reeve/Duchac's FINANCIAL AND MANAGERIAL ACCOUNTING 14E! Market-leading FINANCIAL AND MANAGERIAL ACCOUNTING has been on the forefront of innovation and change based on the needs of today's teaching and learning environment. Warren/Reeve/Duchac's FINANCIAL AND MANAGERIAL ACCOUNTING 14e helps elevate student thinking with content that addresses each stage of the learning process from motivation to mastery. It motivates students to learn, provides practice opportunities to better prepare for exams, and helps students achieve mastery with tools to help them make connections and see the big picture. The Complete Learning System in FINANCIAL AND MANAGERIAL ACCOUNTING is built around t

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The New Rules of Retail: Competing in the World's Toughest Marketplace

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Description Book The New Rules of Retail: Competing in the World's Toughest Marketplace

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. Traditional business models will become extinct, and the relationship between vendors and consumers will shift dramatically.Here, industry experts Robin Lewis and Michael Dart identify the forces behind these changes and look at the retail heroes of today and tomorrow to see how their business models are responding to the modern marketplace. They profi

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Auditing: A Risk Based-Approach to Conducting a Quality Audit

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Synopsis Book Auditing: A Risk Based-Approach to Conducting a Quality Audit

AUDITING: A RISK-BASED APPROACH TO CONDUCTING QUALITY AUDITS integrates the latest updates, fraud risks and ethical challenges−whether it's the AICPA and IAASB's clarified standards to harmonize auditing standards in the U.S. and abroad, the Committee of Sponsoring Organizations (COSO) of the Treadway Commission's updated Internal Control-Integrated Framework or the AICPA recently issued new audit sampling guidance. New end-of-chapter problems as well as new cases provide valuable hands-on experience while demonstrating the relevance of chapter topics and helping students refine both reasoning and auditing skills.
Important Notice: Media content referenced within the product description or the product text may not be available in the

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Executor's Guide, The: Settling a Loved One's Estate or Trust

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Description Book Executor's Guide, The: Settling a Loved One's Estate or Trust

The step-by-step guide to serving as an executor

If you need to wrap up the affairs of a loved one who has died, you may feel overwhelmed―especially when you’re grieving. But you can do it, and this book will show you how.

A roadmap to follow. The Executor’s Guide will lead you through an unfamiliar land of legal procedures and terminology. You’ll learn what to do right away and what can wait. Find help on: • preparing for the job of executor or trustee
• the first steps to take
• claiming life insurance, Social Security and other benefits
• making sense of a will
• what to do if there is no will
• how to determine whether probate is necessary
• filing taxes
• probate c

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Intermediate Accounting

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Intermediate Accounting

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The Investment Answer: Learn to Manage Your Money & Protect Your Financial Future (tentative)

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Description Book The Investment Answer: Learn to Manage Your Money & Protect Your Financial Future (tentative)

What if there were a way to cut through all the financial mumbo-jumbo? Wouldn't it be great if someone could really explain to us-in plain and simple English-the basics we must know about investing in order to insure our financial freedom?

At last, here's good news.

Jargon-free and written for all investors-experienced, beginner, and everyone in between-THE INVESTMENT ANSWER distills the process into just five decisions-five straightforward choices that can lead to safe and sound ways to manage your money.
When Wall Street veteran Gordon Murray told his good friend and financial advisor, Dan Goldie, that he had only six months to live, Dan responded, "Do you want to write that book you've always wanted to do?" The result i

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Get What's Yours: The Secrets to Maxing Out Your Social Security (The Get What's Yours Series)

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Description Book Get What's Yours: The Secrets to Maxing Out Your Social Security (The Get What's Yours Series)

Social Security law has changed! Key secrets may require action before April 30, 2016. If you or your spouse turns 66 by then, you should read this book, and everyone should read updates on the authors' website, GetWhatsYours.org.

But even with the law changes, the book explains numerous secrets to maximizing your Social Security benefits that you can’t get anywhere else. And above all, Get What's Yours explains the lifetime payoff from waiting as long as possible.

To navigate the forbidding maze of Social Security and emerge with the highest possible benefits, you could try reading all 2,728 rules of the Social Security system (and the thousands of explanations of these rules). But Kotlikoff, Moeller, and Solman do the nav

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The Tipping Point: How Little Things Can Make a Big Difference

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Description Book The Tipping Point: How Little Things Can Make a Big Difference

This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas."The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Rev

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Computer Accounting with QuickBooks 2014

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Synopsis Book Computer Accounting with QuickBooks 2014

Using a hands-on approach, Computer Accounting with QuickBooks® 2014 integrates understanding accounting with mastery of QuickBooks software. The text provides proven instructional techniques based throughout the new edition to make students mastery of QuickBooks as effortless as possible. The Sixteenth Edition offers a complete package to learn the leading small business accounting software: QuickBooks software, comprehensive text, Student Blog, and LIVE Projects. The text uses a highly effective three-step approach to streamline your learning: 1. Chapter Tutorials. Providing numerous screen shots and detailed instructions, chapters in Computer Accounting with QuickBooks are designed as tutorials for the student to initially learn the acc

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Financial Reporting, Financial Statement Analysis and Valuation

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FINANCIAL REPORTING, FINANCIAL STATEMENT ANALYSIS, AND VALUATION, 8E is written with the premise that the user can learn financial statement analysis most effectively by performing the analysis on real-world companies. Wahlen/Baginski/Bradshaw's textbook will teach users how to integrate the concepts from economics, finance, business strategy, accounting, and other business disciplines through a unique six-step process.

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Financial Reporting, Financial Statement Analysis and Valuation

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FINANCIAL REPORTING, FINANCIAL STATEMENT ANALYSIS, AND VALUATION, 8E is written with the premise that students can learn financial statement analysis most effectively by performing the analysis on real-world companies. Wahlen/Baginski/Bradshaw's textbook will teach students how to integrate the concepts from economics, finance, business strategy, accounting, and other business disciplines through a unique six-step process. New to this edition, chapters now include quick checks after each section so that students can be sure that they have obtained the key insights after reading each section.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Rich Dad Advisors: Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes

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Tax-Free Wealth is about tax planning concepts and how to use tax laws to your benefit. Tom explains how the tax laws work and how they are designed to reduce you taxes - not to increase them. The audiobook explains how to use the tax laws to your advantage and in ways that will support business owners' vision and growth plans for their companies.

Once listeners understand the basic principles of tax reduction, they can being, immediately, reducing their taxes to the point where, enentually, they may even be able to legally eliminate income taxes and drastically reduce other taxes.

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Wiley CPAexcel Exam Review 2016 Test Bank: Complete Exam

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The Wiley CPAexcel Online Test Bank includes over 4,400 AICPA-formatted multiple-choice questions with detailed answers. Use the Wiley CPAexcel Online Test Bank to sharpen your skills, replicate the real test environment, identify and tag weak subject areas, or customize question sets. Your license includes 1-year access to the multiple choice question (MCQ) sets purchased.

View your progress by topic, and understand where you have reached passing threshold. Customize reports by including or excluding saved sessions. Filter progress reports by subtopic and view as a raw score or in percentages.

• Rationales, hints, and full text explanation for every MCQ.
• Full CPA Practice Exams that fully replicate the real exam.
• Filter question sets by subtopic, never-seen-before and more.
• Randomized to prevent memorization.
• Create unlimited custom practice sessions and tests.
• Works on any computer or tablet.

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