Payroll Accounting 2016 (with CengageNOW™v2, 1 term Printed Access Card)

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Prepare students for career success with first-hand experience in calculating payroll, completing payroll taxes, and preparing payroll records and reports. The 2016 edition of Bieg/Toland's market-leading text addresses the latest laws for payroll accounting. Students focus on applications, rather than theory with hands-on practice to reinforce concepts. Numerous examples and real business applications demonstrate relevance, while an extensive payroll project lets students practice all they've learned, either manually or using Cengage Learning's General Ledger Software (CLGL). This 2016 edition also covers topics on the Fundamental Payroll Certification (FPC) given by the American Payroll Association. CengageNOWv2™ course management and

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Wiley CPAexcel Exam Review 2016 Study Guide January: Regulation (Wiley Cpaexcel Exam Review Regulation)

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The Wiley CPAexcel Study Guides have helped over a half million candidates pass the CPA Exam. This volume contains all current AICPA content requirements in Regulation (REG). The comprehensive four-volume paperback set (AUD, BEC, FAR, REG) reviews all four parts of the CPA Exam. With 3,800 multiple-choice questions. The CPA study guides provide the detailed information candidates need to master or reinforce tough topic areas. The content is separated into 48 modules. Unique modular format—helps candidates zero in on areas that need work, organize their study program, and concentrate their efforts. Comprehensive questions—over 3,800 multiple-choice questions and their solutions in the complete set (AUD, BEC, FAR, REG). Guidelines, p

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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

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The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting prac

Download your The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells book in PDF or ePUB format. You can read these on Mac or PC desktop computer, plus many other supperted devices. The free download for Windows or Mac OS take less than a minute to install over a broadband connection.

Managerial Accounting, 10E, With Access Code For Connect Plus

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After purchasing this product, Amazon will e-mail you an Access Code and redemption instructions for this online content. In some cases, you may also require a course code from your Instructor. Please consult the e-mail for additional details on redeeming your code and accessing the online content

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Crystallizing Public Opinion

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A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations

Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania’s campaign for global recognition, Bernays illust

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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

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“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham

If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your custo

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